Vertical: Marketing · Entry: Marketing estimate → Content button → choose calculator
The Content button in the Marketing estimate SmartScope toolbar opens two calculators for pricing content production. A dialog titled Content Calculator asks which you need — tap Campaign Pricer or Social Volume Pricer.
Campaign Pricer #
Prices a content campaign by deliverable type and quantity. Toggle on each deliverable type in the campaign and enter quantity and unit rate. Available types: Blog Post / Article, Social Media Post, Email Campaign, Ad Creative (Static), Ad Creative (Video), Video Script, Landing Page Copy, Infographic, Whitepaper / eBook, Press Release, and Custom. The total calculates live as you toggle and adjust. Tap Apply to push the deliverables into the Content Production section of the estimate.
Social Volume Pricer #
Prices ongoing social content by platform and weekly post volume. Toggle on each platform you’re producing for, enter posts per week and your unit rate per post. A note confirms the conversion math: “Posts per week are multiplied by 4.33 to get monthly quantity.” The monthly total per platform and the overall monthly total calculate automatically. Tap Apply to push the social volume line items into the estimate.
Use Campaign Pricer when scoping a defined deliverable list for a campaign or project. Use Social Volume Pricer when pricing a monthly content retainer by post volume across platforms.
