🧠 Coaching Tools
- Part 1: Rate Foundation, Session Package & Group Program — You are here
- Part 2: Retainer, Program Dev, Corporate, Revenue Mix & Digital Product
Coaching Tools is an eight-tab calculator suite covering every pricing scenario in a coaching practice — from setting your sustainable hourly rate to pricing corporate workshops and digital products. This article covers the three foundational pricing tabs. For retainers, program development, corporate engagements, revenue mix, and digital products, see Part 2.
Tab 1 — Rate Foundation #
The Rate Foundation tab works backward from your income goals to calculate the minimum hourly rate your coaching practice needs to be sustainable. Enter your target income, business overhead percentage, desired billable hours per week, and weeks worked per year. The calculator outputs your floor rate — the number below which you cannot profitably take a client. This isn’t your price; it’s the minimum that makes business sense. Build margin above it before setting your actual rates.
Tab 2 — Session Package #
Builds a complete session package price from first principles. Configure the package by setting the number of sessions, session length (30, 45, 60, or 90 minutes), delivery format (Video Call, Phone, In Person, or Hybrid), and cadence (Weekly, Bi-Weekly, or Monthly). Set your per-session rate.
For packages with an in-person component, toggle on travel and the calculator adds a travel surcharge using the current IRS standard mileage rate (0.67 per mile). Enter the round-trip distance and travel cost is added to the package floor price automatically. The results show total hours, your floor price for the package, and any travel component — the output that inserts into your estimate.
Tab 3 — Group Program #
Prices a group coaching program across three program types — Cohort, Membership, or Workshop. Set your target participant count and maximum capacity, your rate per participant, and the number of sessions in the program.
The calculator shows revenue at your target capacity, revenue at full capacity, and — critically — the effective hourly rate you’re earning across the program. The effective hourly rate is the number to watch: a group program should pay meaningfully more per hour than one-on-one work, or the logistics aren’t worth it. If the effective rate is lower than your one-on-one rate, adjust participant count, price, or both before selling the program.
