Who this is for: Managers | Vertical: Graphic Design
💼 What makes this vertical different
Graphic design estimates separate five distinct cost categories — creative work, revisions, print, licensing, and file delivery — each with its own pricing logic. A web design project might have creative work and file prep but no print production. A brand identity package might have all five. Each section is independent so the estimate reflects the actual scope of that project.
Creative Work #
The Creative Work section is the core of the estimate — the design phases and deliverables. Each row has a Phase / Deliverable name, an hours field, and a rate. The SmartScope calculator — tap GD Tools — sizes phases by project type and complexity and inserts them as rows. Add rows manually for custom phases.
Revision Rounds #
The Revision Rounds section prices your revision budget explicitly. Each row shows hours per round. Setting revisions as a named line item — not buried in the creative work hours — gives the client clear expectations and protects you from unlimited change requests.
Print Production #
The Print Production section covers print-specific costs — press-ready file preparation, print coordination, or print vendor management. Add rows for each print production task. Leave this section empty for digital-only projects.
Usage & Licensing #
The Usage & Licensing section handles rights — web exclusivity, print rights, territory restrictions, or time-limited licenses. Add a row for each licensing component. If the project transfers full ownership, add a buyout row here. If no licensing applies, leave this section empty.
File Prep & Delivery #
The File Prep & Delivery section covers the time it takes to package, organize, and deliver final files. Each row is a File Prep task with hours and a rate. Use this section for multi-format exports, file naming and organization, asset library handoffs, or brand guide production.
Pricing Controls and summary #
The Pricing Controls section and Estimate Summary follow the same structure as the standard estimate builder — markup, discount, rounding, sales tax, commission, and payment schedule. See Add Costs, Allocation, and Markup to Your Estimate for a full walkthrough.
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